The online strategy of Magic Costa Blanca was chosen as one of the best in Spain
The expert analysts from the Emprendedores magazine which specializes in franchises and the world of business has recognized the Magic Costa Blanca strategy as one of the 10 best online marketing strategies in Spain, also being the pioneer within the truism sector.
The Magic Costa Blanca online strategy is based on the principal of radical transparency establish in an ample system of blogs and the social net. This form of communication or networking allows clients of the hotel chain and interested persons establish a direct and honest dialog with the persons in charge of Magic Costa Blanca, sharing their experiences during their stay at the hotels, participating therefore in their continuous improvement system, as well as giving worth to the online reservation.
The system also incorporates the possibility to make vacation reservation through the Internet, a technique which is highly implemented in the net, which facilitates and helps the reservation process, with the addition shortly of the client’s option to form their vacation experience.
The magazine also points out the importance the business group is giving the internauts.
Magic Costa Blanca not only promotes its own blog systems but also awards all its bloggers with a card which guarantees among other things discounts and preferential treatment.
Blogger opinion is fundamental for the hotel chain, which has seen an opportunity to be known and to continuously improve its services according to the commentaries and opinions of those internauts.
“It is very important to learn the opinion our clients have with respect to their stay and our establishments. This new online communication system allows us to reach more people and establish communications with them, in a way in which we then continuously continue to improve our services, focusing in that which our clients and friends demand in order to improve their experience with us.” Affirms Javier Garcia, vice-president of Magic Costa Blanca.