La Costa Blanca promotes itself In British movie theatres

The province Tourism counsel of the Costa Blanca is thinking of promoting a touristic model and cultural offering and gastronomy in the interiors of the province of Alicante in the United Kingdom with the showing of a public announcement in movie theatres of this country in 2008.
The campaign will include the emission of a public announcement regarding the Costa Blanca offers in the movie theatres of United Kingdom before some projections, above all in all those that have a potential public that meets the society factors. There will also be drawings and special prizes such as free trips in the theatres.
One of the objectives of this campaign, is to attract more visitors during next season. In 2007 Costa Blanca hotels welcomed 5.2 million visitors between January and October with a total of 14 million overnight stays, which means an increase of 14 points in respect to 2006.
Benidorm has been the first national destination as far as rooms and reservations for weekend stays.
Source Panorama Actual
Photo flickr from bruvvaleeluv