An All star promotes the Costa Blanca
For the second year in a row , super star and member of the Memphis Grizzlies and the Spanish selection in basketball, Pau Gasol will become the promotional image of the Costa Blanca. The NBA all star has filmed several commercials in different places such as the beaches of Benidorm, Altea and Xabia, in which we can see his creativity and sense of humor.
Pau has been the star of two publicity spots, one centered on the beach and sun and the Benidorm theme parks and the other shows the variety of other activities in the area such as golf, and nautical culture. The slogan for these campaigns is “more and more people choose the Costa Blanca, including Pau Gasol”. His fee, 1.65 million euros one of the highest in the last four years.
December 29th, 2009 at 11:53 pm
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