Costa Blanca Magic - live the magic of the Costa Blanca, with this guide

The tourist capital of the Costa Blanca will participate during 2008 in a total of thirteen fairs and will pay close attention to family trips or “fam-trip”. Benidorm´s objective is to relaunch the cities image as a quality destination.Benidorm will invest close to a million euros, by repositioning itself in the tourist market as a city with new attractives to offer such as; Golf, congress tourism and five star hotels.

After participating in Utrech and spending a week in Lisbon, Benidorms touristic sector will be present in the Dublin´s Holiday World, Fitur in Madrid, the ITB in Berlin, the MITT in Moscou, STEPS in London, the MADI in Prague, and the EIBTM in Barcelona, the latter being specialized in the market of congresses.

Another promotional strategy will be focused on the capture of the “fam-trip” to Benidorm with foreign agencies and tour operators, but fundamentally with specialist journalist who will get to know Benidorm and its offers such as the great golf, food and fiestas.

The main countries in which there trips will be established are United Kingdom, Ireland, Belgium, Holland, Germany, Italy, Portugal, Sweden, Denmark and Switzerland.

The calendar will end with professional encounters that will take place in four Spanish cities with presentations to authorities, the press and sector professionals in six European cities: Newcastle, Glasgow, Brussels, Amsterdam, Milan and Bologna.

Source levante-EMV

This entry was posted on Thursday, January 17th, 2008 at 2:42 pm and is filed under festival, tours, benidorm, hotels, Events, tourism. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.