Costa Blanca Magic - live the magic of the Costa Blanca, with this guide

I love Benidorm, a very simple slogan but at the same time a strong message, will be the words that represent the tourist capital of the Costa Blanca, in the next edition of the International Tourism Fair in Madrid (FITUR 2008), which will be celebrated between January 30^th and February 3^rd.Benidorm´s City Hall will invest an estimated 400,000 euros in the exposition that will represent the event and which will have as its tittle I Love Benidorm. The campaign pretends to re claim the touristic mark of the town and the pride of having visited such a city.

The cousil will take advantage of the revival to recuperate in FITUR the aesthetics and the marketing that was fashionable in the eighties with the distribution thousands of white shirts with the slogan I love Benidorm.

Benidorm wants to reaffirm its the highest level in global tourism as well as aline the city with global tourism icons.

The campaign will focus its theme on touristic photographs printed in T-shirts with the slogan I love Benidorm taken next to some of these icons such as the Eiffel Tower, Big Ben in London, the Statue of Liberty in New York or the Leaning Tower of Pisa.

Source Diario Informacion

This entry was posted on Friday, January 18th, 2008 at 3:12 pm and is filed under entertainment, travel, benidorm, hotels, tourism, hotels in benidorm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.