Aptur releases its new campaing “Benidorm, unas vacaciones de película”
Wednesday, October 31st, 2007APTUR has organized a new campaign to promote Benidorm as a destination of choice which will be shown in movie theatres in Spain that traditional are interested in spending their vacations in the capital of the Costa Blanca, such as, Madrid, Basque country and Castilla la Mancha.
The original campaign, is based on a sequence of images in which tourists are enjoying themselves in diverse points of Benidorm, such as Aqualandia, Terra Mitica or the Conde de Alfaz Castle, as well as some of the most recognized images of Benidorm.
The campaign has been designed to reach diverse types of public, depending on the types of public that attend determined movie previews, in order that the message: “Benidorm, vacations like a movie”, will produce more than 35,000 effective impacts between diverse movie going public.
I’m sure that with campaigns like this one, Benidorm will continue to position itself among the most attractive places for all types of public. Congratulations to all its organizers.